It should come as no surprise that Black Friday and Cyber Monday are considered two of the biggest consumer shopping days of the year in the United States. These sales are hard to pass up and are attractive to many customers, whether purchasing necessities or shopping for splurge items that appeal to them. Special rates and promotions are used in the parking industry as well to attract potential parkers and reward existing customers. Through a system like Zephire, you can easily offer special rates and discounts to both individual and group parkers to attract new parkers and retain existing accounts.
Attract New Parkers
Parking is a necessary purchase for many, especially those who commute to work or frequently drive to a location. However, finding a great deal on parking may mean the difference between those who take public transportation rather than drive their own vehicles, or those who opt to park at your competitor’s lot down the street. According to a 2020 study by Statista, 92% of Americans report that they search for a deal or offer prior to making a purchase.
This data translates to the parking industry as well. Many parkers may be willing to park at a location that is farther from their destination if they can find a more affordable price. In this day and age, it’s crucial to offer a competitive rate in order to attract new customers, as well as retain existing parkers. Through Zephire, you have the ability to offer a discounted or even complimentary rate to parker. These discounts can be offered as a promotional rate that is valid for a set amount of time before reverting to the market rate or they can be added to the account as a permanent monthly rate.
Offer Customers Flexible Invoicing Options
Zephire’s quarterly and annual invoicing capabilities allow you to invoice parkers less frequently. Giving your customers the option to prepay for several months, or even a year in advance at a small discount saves customers money while improving your cashflow. This can also save your team time generating invoices and making follow up calls to collect past due balances.
We often expect to be rewarded for our loyalty to businesses whether it be an exclusive discount on our monthly phone plans, or perks at our favorite restaurants that we frequent. In fact, these discounts and exclusive offers strengthen our loyalty to these brands. So, you may want to consider offering your monthly parkers these perks as well. Zephire has built in capabilities that allow you to offer special rates and discounts on monthly, quarterly and annual rates, so you can tailor rate structures to meet the needs of your clients, customers and organization. No matter how you approach incentivizing your parkers for their loyalty, this recognition may be an effective retention tool.
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