Webinar Replay: Leverage Online Tools to Grow Monthly Parkers
If you couldn’t make it live—or you want to rewatch and share with your team—the full recording is now available on-demand.
In this session, Zephire President Vicki Pero and Co-Founder Meghan Maynard walk through practical, operator-friendly strategies to help you fill unused monthly inventory without permanently discounting your rates.
Watch the recording below, then scroll for key takeaways and a quick “what to do next” checklist.
Prefer a direct link instead? Use the standard YouTube URL: https://www.youtube.com/watch?v=FXwCwtcIsP0
What you’ll learn in ~30 minutes
1) Improve discoverability where parkers actually search
Most monthly parkers start online. If your location doesn’t show up clearly—or doesn’t convert once they find you—you’re leaving capacity unsold.
Key tactics covered in the webinar:
Set up and optimize Google Business Profiles for each facility (think of it as your “online storefront”).
Use reviews strategically to build trust and surface operational issues early.
Consider demand partners like SpotHero / ParkWhiz as part of your mix (especially when you have inventory to move).
Operator takeaway: Make it easy for someone to answer three questions fast: Where is it? How much is it? How do I sign up?
2) Offer hybrid-friendly options (without eroding long-term revenue)
Demand didn’t disappear—usage patterns changed. The most profitable operators adapt product design to match how people commute now.
Examples discussed:
Flex passes (set sessions per week/month that reset)
Time-of-day restrictions (price-sensitive options that protect prime inventory)
Company blocks with a cap on concurrent parkers (built for hybrid workforces)
Operator takeaway: You can monetize the same inventory across multiple use cases—as long as rules are enforceable and communicated clearly.
3) Use incentives that don’t require permanent discounts
Instead of “cut the rate and hope,” use incentives that protect your long-run price integrity.
A key lever: commuter benefit programs (e.g., WageWorks and similar) that let parkers pay with pre-tax dollars. For 2026, the IRS monthly exclusion for qualified parking is $340.
Other incentive ideas covered:
Waive or credit activation/setup fees
Offer a pro-rated or complimentary first month, then return to standard rates
Provide a trial upgrade (reserved access, expanded access window, etc.)
Operator takeaway: Structure offers so you gain a parker and keep your pricing power.
4) Measure what’s working (so you can double down)
Growth is easier when you can see what’s driving signups—and what’s driving churn.
Measurement recommendations from the session:
Use UTM tracking for campaigns and profile links so you know which channels convert
Track product mix to tune oversell ratios and space allocation
Monitor retention / cancellations and capture the “why” (simple exit survey works)
Operator takeaway: If you can’t attribute new signups to a source, you can’t scale what works.
Quick action checklist (do this this week)
Audit your Google Business Profile (or create it) for every facility
Add clear monthly + flex options to your website (with frictionless signup)
Launch one incentive that protects long-run rates (fee credit, trial upgrade, commuter benefits)
Add UTMs to every link you control (GBP posts, emails, ads, listings)
Set a monthly cadence to review: signups by channel, product mix, cancellation reasons
Want help applying this to your facilities?
If you’d like to see how Zephire supports frictionless signup, hybrid products, and operator reporting, request a demo and we’ll walk through what this looks like in a real monthly operation.
FAQ (use on-page + for FAQ schema)
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Approximately 30 minutes.
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Both—especially teams managing garages/lots with monthly inventory to fill.
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Not necessarily. The key is enforceable rules, clear communication, and a system that can manage permissions and billing cleanly. goes here
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Start with discoverability (Google Business Profile) + a frictionless signup path + UTM tracking so you can measure the impact.