Investing in Our Industry: Mark Morrow Selected for IPMI Technology Committee
IPMI Technology Committee | 2026–2028
Industry Expertise in Action
Zephire Solutions Architect Mark Morrow will contribute practical technology experience to an international community advancing parking and mobility.
Zephire is proud to congratulate Mark Morrow, Solutions Architect at Zephire, on being selected to serve on the Technology Committee of the International Parking & Mobility Institute (IPMI).
Mark’s term will run from October 1, 2026, through May 31, 2028. During that time, he will volunteer alongside professionals from across the parking, transportation, and mobility community to support technology education, collaboration, research, and practical guidance.
His selection reflects both deep technical expertise and a willingness to invest time in the broader industry. For Zephire customers, it also demonstrates something central to how we work: our team does more than build parking technology. We listen, learn, share what we know, and help the profession move forward.
A Working Committee Focused on Practical Results
IPMI’s Technology Committee helps parking and mobility professionals understand, evaluate, and implement emerging technologies. Its work brings practitioners and subject-matter experts together to turn fast-moving technical developments into useful education and informed industry discussion.
Committee members contribute to initiatives that may include:
- Technology education and implementation best practices
- Educational sessions and an annual industry presentation
- Newsletters, collaborative articles, and professional publications
- Research aligned with IPMI’s strategic priorities
The Perspective Mark Brings
As a Solutions Architect, Mark works at the intersection of software architecture, data, integrations, customer requirements, and day-to-day parking operations. That practical vantage point aligns closely with the committee’s focus on helping organizations move technology from promising concept to successful implementation.
New technology creates lasting value only when it works reliably in a real operating environment. Parking organizations must consider how systems exchange data, how technology fits existing workflows, how staff and parkers will use it, and whether the solution can adapt as operational needs evolve.
Those questions are central to Zephire’s work. Our people-first parking platform is designed to help operators connect systems, improve visibility, reduce manual effort, and deliver a more seamless parker experience. Capabilities such as real-time PARCS integrations and portfolio-level reporting reflect our belief that innovation should solve practical problems—not add complexity.
Mark will bring a perspective shaped by that work while learning alongside professionals serving municipalities, universities, airports, healthcare organizations, private operators, consultants, and technology providers. That exchange of real-world experience benefits the entire parking and mobility community.
Zephire Contributing Beyond the Platform
We believe a stronger parking and mobility industry is built through active participation. Zephire team members are contributing time and expertise to both the technology conversations shaping the profession and the educational experiences that bring its people together.
Mark Morrow, Solutions Architect
Contributing a practical perspective on technology, systems, integrations, and implementation during IPMI’s 2026–2028 committee term.
Congratulations, Mark. We are proud to see you take on this opportunity, and we appreciate your commitment to helping move the parking and mobility profession forward.
Continue the Conversation
Evaluating a parking technology initiative or working through a challenge involving integrations, data, reporting, monthly parking, or the parker experience? Request a conversation with Mark, a Zephire sales representative, or a member of our leadership team. Note your preference in the form’s Subject field, and we will connect you with the right person.
Committee responsibilities and term information are based on IPMI’s published volunteer materials. Committee participation does not imply IPMI endorsement of Zephire or its products.